15 U.S.C. § 3501 : US Code - Section 3501: Exclusive territorial licenses to manufacture, distribute, and sell trademarked soft drink products; ultimate resale to consumers; substantial and effective competition

Search 15 U.S.C. § 3501 : US Code - Section 3501: Exclusive territorial licenses to manufacture, distribute, and sell trademarked soft drink products; ultimate resale to consumers; substantial and effective competition

Nothing contained in any antitrust law shall render unlawful the
inclusion and enforcement in any trademark licensing contract or
agreement, pursuant to which the licensee engages in the
manufacture (including manufacture by a sublicensee, agent, or
subcontractor), distribution, and sale of a trademarked soft drink
product, of provisions granting the licensee the sole and exclusive
right to manufacture, distribute, and sell such product in a
defined geographic area or limiting the licensee, directly or
indirectly, to the manufacture, distribution, and sale of such
product only for ultimate resale to consumers within a defined
geographic area: Provided, That such product is in substantial and
effective competition with other products of the same general class
in the relevant market or markets.