47 U.S.C. § 303a : US Code - Section 303A: Standards for children's television programming

Search 47 U.S.C. § 303a : US Code - Section 303A: Standards for children's television programming

(a) Establishment
The Commission shall, within 30 days after October 18, 1990,
initiate a rulemaking proceeding to prescribe standards applicable
to commercial television broadcast licensees with respect to the
time devoted to commercial matter in conjunction with children's
television programming. The Commission shall, within 180 days after
October 18, 1990, complete the rulemaking proceeding and prescribe
final standards that meet the requirements of subsection (b) of
this section.
(b) Advertising duration limitations
Except as provided in subsection (c) of this section, the
standards prescribed under subsection (a) of this section shall
include the requirement that each commercial television broadcast
licensee shall limit the duration of advertising in children's
television programming to not more than 10.5 minutes per hour on
weekends and not more than 12 minutes per hour on weekdays.
(c) Review of advertising duration limitations; modification
After January 1, 1993, the Commission -
(1) may review and evaluate the advertising duration
limitations required by subsection (b) of this section; and
(2) may, after notice and public comment and a demonstration of
the need for modification of such limitations, modify such
limitations in accordance with the public interest.
(d) "Commercial television broadcast licensee" defined
As used in this section, the term "commercial television
broadcast licensee" includes a cable operator, as defined in
section 522 of this title.